Common French habits in restaurants
While nearly two-thirds of the French say they go to a restaurant at least once a month, what are their selection criteria and the prescribing factors for choosing a particular establishment?
And such questions that show the common habits of the French to choose restaurants and food are all the questions that the study “Catering – Les Habits des Français” conducted by Qualimetrie and Vertone after a survey of 1000 people, answered. Gives. In the following, we invite you to study these habits:
65% of French people go to a restaurant at least once a month in a private environment (all types of combined catering). Nearly a third (32%) go there at least 3 times a month, with this proportion rising to 42% among 18-34 year olds.
64% of French people consider going out to a restaurant as a moment of relaxation. This ratio is even higher among women (69 percent of them) and among families with children (67 percent). In addition, 59% say that they go to restaurants to have fun and eat well, and 49% to discover new flavors.
1 out of every 2 French people (51%) indicate that their restaurant attendance has not changed. 22% say they go there more often or…exactly the same proportion who say they go there less often. It is above all changes in professional and personal circumstances that affect their publication frequency.
In the context of visiting and enjoying restaurants: the importance of customer experience
58% of respondents say they are sensitive to restaurants that are transparent about their cuisine and the origin of their products, and more than 2 in 5 French (42%) like to go to restaurants that are authentic and well-known.
For 56% of the French, dining is done in a private environment “with the family, together with the children”, this figure even reaches 67% for the 35-44 age group. For 40% they can be done as a couple and for 36% between friends without children.
2/3 of the French consider “good value for money” as a decisive criterion in choosing a restaurant. It is the most frequently mentioned criteria, high quality of products (55%), environment and atmosphere (41%), attractive price (32%) and variety of food (diverse menu) (31%). It should be noted that the “practical” aspect is over-represented for families with children (20%) or for friends who go out with their children (18%).
For 36% of French people who go to a restaurant in a private environment with their children, the choice of restaurant is often based on the wishes of the little ones.
Fast food, an important lunch option for working people
56% of respondents still say they regularly take a lunch break at work. However, 26% of working people are spending less and less time at lunch, while only 12% are spending more time at lunch, indicating a decrease in time devoted to lunch at noon.
For 20% of working people, fast food is one of the two most frequented routes for lunch at work. Fast food also ranks third among the most popular options, after “la gamelle” (made at home or bought at the supermarket) mentioned by 52% of workers and company restaurants (22%). Note that the restaurant coupon plays an important role in choosing the fasting mode.
The main role in the use of restaurants in France:
48% McDonald’s, 32% Burger King, 27% Buffalo Green, 23% KFC, 21% Flanch,
9% of French have already ordered their food through delivery platforms (such as Deliveroo, Ubereats, Just Eat, etc.).
For 17% of working Parisians, delivery to work is one of the two channels most often used for lunch at noon. This is well above the national average (5%), but the ratio still rises to 12% on average among restaurant coupon holders.
39% of customers deliver goods through the Internet channel, that is, 24% through platforms and 15% directly through restaurant sites. Note that the phone is still preferred by 37% of users and even 42% of women.
Source: https://www.snacking.fr/actualites/4593-Les-habitudes-des-Francais-au-restaurant-en-15-chiffres-cles/?news_id=4593